Director B2b Lead Mgmt & Cdp Marketing Operations
The Director B2B Lead Management & CDP Operations is a strategic leadership role which supports Staples Business growth objectives by overseeing and optimizing the end-to-end B2B lead management process, from lead qualification, scoring, routing, conversion, driving CLV, and related reporting and feedback loops; overseeing our marketing email operations functions that support Staples Business; and maturing our utilization of a CDP (Customer Data Platform) to develop and execute highly personalized, data[1]driven, and well-orchestrated multi-touch campaigns
- Framingham MA
- Staples, Inc.