Senior Marketing Science Director
Senior Marketing Science Director (OMD USA LLC, New York, NY) Support the development and execution of analytics strategies across audience insights, measurement, and advanced analytics to drive key client initiatives; Support client relationships and contribute to guiding analytics efforts across accounts; Contribute to the Marketing Science roadmap and help drive continuous improvement in analytics deliverables; Collaborate with leaders across Planning, Investment and Business Operations to deliver on clients’ business objectives; Use strong communication skills (written and verbal) to set the vision, strategy and roadmap to deliver bleeding edge marketing science solutions on the portfolio of clients; Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities; Encourage creative use of data to solve client’s business challenges and support client’s growth in close alignment with Planning and Investment teams; Explore new approaches to enhance insights through data and analytics, including emerging technologies, partners, and innovative use of existing tools; Develop best in class data-driven solutions, in collaboration with Planning and Investment teams; Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics; Provide methodological guidance and share best practices with team members and cross-functional teams; Contribute to the growth of Marketing Sciences offerings by sharing knowledge and collaborating across teams; Stay current on industry trends through research, ongoing training, and participation in relevant events
- New York NY
- OMD
