Description: Responsibilities Growth & Paid Media Manage Meta, Google, and TikTok ads Own budget, CAC, and ROAS targets Scale winning campaigns and cut underperformers Test creatives, audiences, and offers Retention & Lifecycle Build and optimize email and SMS flows Increase repeat purchase rate and LTV Manage replenishment and subscription strategy Launch winback and upsell campaigns Campaigns & Promotions Plan monthly promotions and product launches Create bundles, sets, and offers that increase AOV Coordinate site, email, and ad campaigns Website & Conversion Improve landing pages and product pages Optimize conversion rate (CRO) Ensure strong reviews, FAQs, and trust signals Content & Creative Direction Brief UGC, before/after, and routine content Guide social content strategy (IG + TikTok) Ensure messaging is compliant and credible Analytics & Reporting Track performance weekly Report on revenue, ROAS, CAC, AOV, and LTV Use data to adjust strategy and spend